Professional Digital Presence for the Heritage Sector
Whether you're a conservation charity protecting historic buildings, a stonemason preserving traditional skills, an architect specialising in listed buildings, or a company supplying conservation materials, your work deserves to be seen by the right people.
That means supporters who'll attend events and back appeals. Clients who'll commission your services. Customers who'll specify your products. Funders who'll invest in projects. Audiences who'll engage with your expertise.
That requires strategic digital marketing. Not random social media posts. Not occasional emails when you remember. Not a website that hasn't been updated since 2019.
Strategic, consistent, professional communications that position you as the expert you are.
What We Do
Social Media Management
We handle your social media presence so you don't have to think about it.
Platforms we manage
● LinkedIn (for professional credibility, funder visibility, and B2B connections)
● Instagram (for visual storytelling, project showcases, and community engagement)
● Facebook (for event promotion, local reach, and supporter communications)
● Bluesky (where heritage conversations are happening)
What's included
● Strategic content calendar aligned with heritage dates and your business goals
● Original posts written in your voice
● Eye-catching graphics and project photography
● Community engagement (responding to comments, building relationships)
● Hashtag strategy for discoverability
● Tagging relevant organisations, potential clients, and sector bodies
● Performance tracking and monthly reporting
You approve everything before it goes live.
Why it matters
Consistent social media keeps you visible when it matters most.
Heritage trusts strengthen grant applications by demonstrating public engagement. Conservation professionals stay top-of-mind with architects and conservation officers who refer work. Craftspeople showcase completed projects that attract new commissions. Product companies position themselves as trusted suppliers to specifiers and contractors.
Newsletters and Communications
Regular, valuable communications that keep people connected to your organisation or business.
We create newsletters for:
Heritage organisations – Member updates, supporter communications, volunteer recognition, donor stewardship, campaign appeals, event announcements
Conservation professionals – Client project updates, professional network communications, technical insights, seasonal availability alerts, thought leadership content
Traditional craftspeople – Completed project showcases, technique explanations, booking availability, client testimonials, behind-the-scenes stories
Product and service companies – Technical updates for specifiers, installer support communications, case studies, product launches, CPD opportunities, application guidance
What's included:
● Strategic communication planning
● Email copywriting and design
● Template creation in your email platform (Mailchimp, etc.)
● List segmentation for different audiences
● Scheduling and sending
● Performance tracking (open rates, click rates, engagement)
Why it matters
Email is the most effective digital channel for maintaining relationships. It retains members, keeps past clients engaged for repeat business, educates specifiers about your products, mobilises supporters, and generates enquiries—all under your control, unlike social media algorithms.
Email Marketing Campaigns and Funnels
Strategic email campaigns that move people towards action—whether that's joining as a member, commissioning a project, specifying a product, or attending an event.
Campaign types we build:
For Heritage Organisations
● Membership conversion and growth campaigns
● Event promotion sequences (fill your Heritage Open Days, lectures, training)
● Fundraising appeals that tell compelling stories
● Volunteer recruitment campaigns
● Re-engagement for lapsed members
For Conservation Professionals and Craftspeople
● Enquiry to commission nurture sequences
● Past client re-engagement campaigns
● Referral partner relationship building (staying visible to architects, conservation officers, project managers)
● Seasonal booking campaigns (filling your calendar for lime season, busy periods)
● Showcase campaigns highlighting recent projects
● Professional network cultivation
For Product and Service Companies
● Lead nurture sequences (moving prospects from awareness to specification)
● Specifier education campaigns (building relationships with architects and conservation officers)
● Customer onboarding and product support
● Trade customer communications (supporting your installer network)
● Re-order prompts and seasonal campaigns
● Product launch sequences
What's included:
● Campaign strategy and planning
● Email copywriting (series of 3-7 emails)
● Email design and templates
● Automation setup
● A/B testing for optimisation
● Performance tracking and reporting
Why it matters
Strategic email campaigns generate measurable results—more members, more commissions, more product specifications, more event attendees, more donations—by guiding people through a planned journey rather than hoping they'll take action from a single message.
Website Content and Digital Storytelling
Your website should position you as the authoritative, professional organisation or business you are.
We create:
Core Website Content
About pages, service descriptions, project portfolios, team bios, product information—all written to convert visitors into supporters, clients, or customers.
Heritage Blog Articles
SEO-optimised content that:
● Showcases your conservation expertise or craft skills
● Attracts new audiences through search (people looking for lime specialists, conservation grants guidance, traditional materials)
● Provides shareable social media content
● Builds your authority in the heritage sector
● Answers questions your audiences are searching for
● Demonstrates thought leadership
Project Pages and Case Studies
Compelling documentation with:
● Clear storytelling about conservation challenges and solutions
● Before/after narratives
● Technical details demonstrating expertise
● Impact demonstration for funders (heritage organisations)
● Professional presentation that attracts commissions (professionals and craftspeople)
● Product application examples (suppliers)
Landing Pages
Dedicated pages for specific needs:
● Heritage Open Days and sector events
● Membership or fundraising campaigns
● Service promotions and seasonal booking
● Product launches
● Training courses and CPD events
What's included:
● Research and writing
● SEO optimisation for heritage sector search terms
● Image sourcing and editing
● CMS upload (WordPress, etc.)
● Internal linking strategy
● Regular content updates
Why it matters:
Your website is where people assess your credibility. Funders check it before awarding grants. Architects review it before recommending specialists. Conservation officers evaluate suppliers through their online presence. Potential members judge organisations by their websites. Professional, current content builds trust and converts visitors into supporters, clients, or customers.
How Digital Marketing Works with Gargoyle Press
Step 1: Strategy Session
We understand your organisation or business, your audiences, your goals, and your upcoming projects or campaigns. We identify the most effective channels for what you're trying to achieve.
Step 2: Platform Setup
We optimise your existing platforms or set up new ones—social media profiles, email marketing tools, website improvements, analytics tracking.
Step 3: Content Planning
We create a strategic content calendar aligned with:
● Heritage calendar (Heritage Open Days, IHBC events, conservation awareness dates)
● Your calendar (events, projects, product launches, busy seasons, funding cycles)
● Sector opportunities (conferences, training, networking events)
● Seasonal factors (lime work periods, bat survey restrictions, timber felling seasons)
Step 4: Content Creation and Approval
Each month, we create your content in advance. You review and approve before anything goes live. We make revisions until you're happy.
Step 5: Publishing and Engagement
We publish on schedule, monitor engagement, respond to comments and messages, and manage your online community.
Step 6: Reporting and Optimisation
Monthly reports show what's working, what isn't, and what we're adjusting. We continuously optimise based on performance data.
What Makes Our Digital Marketing Different?
We Already Understand Heritage
We don't waste time learning your sector. We know:
● Why listed building consent affects project timelines
● That Heritage Lottery Fund applications require demonstrated public engagement
● How to write about traditional building materials correctly (hydraulic vs non-hydraulic lime, breathable renders, appropriate mortars)
● The difference between preservation, restoration, and reconstruction
● The seasonal nature of conservation work (when lime work can happen, bat survey restrictions, timber felling periods)
● What conservation officers, architects, and project managers look for in specialists and suppliers
● How to explain complex conservation principles accessibly
● What makes heritage audiences engage (and what turns them off)
You don't pay us to learn about your world—we're already immersed in it.
We Write Like Humans, Not Marketing Agencies
No corporate buzzwords. No generic templates. No jargon.
We write the way you'd talk to a supporter at an event, a client at a site meeting, or a specifier over coffee—knowledgeable, approachable, genuine.
We Respect Heritage Values
We won't:
● Suggest tactics that commercialise sacred or sensitive sites
● Use clickbait approaches that undermine your credibility
● Ignore accessibility and inclusion
● Compromise conservation principles for 'engagement'
● Misrepresent traditional techniques or materials
Everything we create reflects the dignity and importance of heritage work.
Who This Is For
Conservation Charities and Trusts
Build member engagement, demonstrate public benefit for funders, fill events, attract volunteers, strengthen Heritage Lottery Fund applications, grow supporter base.
Amenity Societies
Promote lectures and campaigns, grow membership, increase visibility, engage with planning consultations, build community connections.
Heritage Sites
Drive visitor numbers, build supporter communities, demonstrate impact to funders, promote Heritage Open Days, attract volunteers.
Conservation Professionals:
Architects, surveyors, consultants, heritage engineers, project managers
Position yourself as an expert, attract commissions, build professional reputation, stay visible to referral partners, demonstrate thought leadership.
Traditional Craftspeople
Stonemasons, lime specialists, traditional joiners, thatchers, plasterers, heritage contractors
Showcase your skills, document completed projects, attract commissions, educate potential clients, build your reputation, maintain visibility between projects.
Conservation Product and Service Companies
Traditional materials suppliers, conservation product manufacturers, specialist equipment suppliers, technical service providers
Educate specifiers, build credibility with architects and conservation officers, support your installer network, generate enquiries, launch products effectively.
Heritage Training Providers
Fill courses, build authority, attract students, maintain relationships with alumni, promote CPD opportunities.
Pricing
Our full digital marketing packages, Foundation, Cornerstone and Keystone, start from £650/month.
Individual services available on request for organisations and businesses who need specific support.
How to Get Started
Step 1: Book a free consultation
Step 2: We'll recommend what fits your needs and budget
Step 3: Launch within 3-4 weeks